ActivTrades uses cookies to ensure that we give you the best experience on our website. If you continue to use this website, we’ll assume that you are happy to receive all cookies on the ActivTrades website. The cookies we use do not store any personal identifiable data about you, such as your name or email address.
If you would like to, you can change your cookie settings at any time directly from your browser – specific instructions on how to do this can be found in the help section of your browser. For more information about cookies visit the Information Commissions Website.
Cookies from ActivTrades
Cookies are used to make websites work more effectively; we use cookies to enhance your visiting experience (for example ensuring the website uses the language you have selected), to maintain your login to our client areas and to help us ensure the content is relevant.
The table below explains the cookies we use and how they support the website’s functionality. These cookies are known as First-Party cookies as they are set with the domain of our website.
Cookies from our suppliers
We use third party suppliers to provide a range of services on our web site (such as embedded video content) and to support our advertising campaigns.
We use Google Doubleclick to deliver advertising on search engines and third-party websites and have no direct control over the cookies set by the supplier. You can read about Google’s advertising cookies here.
We also use Google’s Analytics software to monitor the performance of our web site and to measure traffic levels and visitor experience, to ensure our website provides the best possible service to its visitors. You can read about Google Analytics cookies here.
To provide video content to our website visitors we use both Adobe Connect and YouTube. Both these services use cookies, which we have no direct control over. You can read about YouTube’s cookies here and Adobe’s use of cookies here.
Our online chat and call services are provided by Boldchat and Skype, both of which use cookies which we have no direct control over. More information on Boldchat’s use of cookies is available here. You can read more about Skype’s cookies here.
The table below outlines the cookies used by our suppliers at the time of writing.
Cookies used by ActivTrades
Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Cookie Name | Provider | Purpose | Type | Expiry |
| __cfduid | activtrades.com, crazyegg.com | Used by the content network, Cloudflare, to identify trusted web traffic. | HTTP | 1 year |
| Settings | secure.activtrades.com | HTTP | ||
| ASP.NET_SessionId | secure.activtrades.com | HTTP | Session | |
| __RequestVerificationToken_ | secure.activtrades.com | HTTP | Session | |
| countryCode | activtrades.com | HTTP | 1 day |
Preferences
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
| Cookie Name | Provider | Purpose | Type | Expiry |
| lang | secure.activtrades.com | Used to display the correct language preference for the user | HTTP | 1 day |
| branch | activtrades.com | Used to show users the correct branch information | HTTP | 3 months |
| CookiesAccepted | activtrades.com | HTTP | 1 year |
Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Cookie Name | Provider | Purpose | Type | Expiry |
| _ga | google.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | HTTP | 2 years |
| _gat | google.com | Used by Google Analytics to throttle request rate | HTTP | 1 day |
| _gid | google.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | HTTP | 1 day |
| utm_source | activtrades.com | Used to identify a search engine, newsletter name, or other source. | HTTP | 3 months |
| utm_content | activtrades.com | Used for A/B testing and content-targeted ads. Used to differentiate ads or links that point to the same URL. | HTTP | 3 months |
| utm_campaign | activtrades.com | Used for keyword analysis. Used to identify a specific product promotion or strategic campaign. | HTTP | 3 months |
| _ceir | activtrades.com | This cookie name is associated with software provided by Crazy Egg Inc., a USA based company providing web analytics that tracks how visitors interact with pages on a site. | HTTP | 5 years |
| __utma | google.com | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie lasts for 2 years by default and distinguishes between users and sessions. It is used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners. | HTTP | 2 years |
| __utmz | google.com | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour measure of site performance. This cookie identifies the source of traffic to the site – so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics. | HTTP | 2 years |
Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
| Cookie Name | Provider | Purpose | Type | Expiry |
| ads/ga-audiences | google.com | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor ‘s online behaviour across websites. | Pixel | Session |
| B | yahoo.com | Collects anonymous data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The registered data is used to categorise the users’ interest and demographical profiles with the purpose of customising the website content depending on the visitor. | HTTP | 1 year |
| IDE | doubleclick.net | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | HTTP | 1 year |
| lpv | pardot.com | This is used to optimize our sales experience and provide relevant PSI content. | HTTP | Session |
| pardot | pardot.com | This cookie is only set if a Pardot user is logged into Pardot as a user (i.e. prospects will not have this cookie set). | HTTP | |
| spp.pl | analytics.yahoo.com | Collects in formation on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement. | Pixel | Session |
| test_cookie | doubleclick.net | Used to check if the user’s browser supports cookies. | HTTP | 1 day |
| visitor_id# | pardot.com | Provides a unique Pardot ID. This is used to optimize user experience and provide relevant PSI content. | HTTP | 10 years |
| visitor_id#-hash | pardot.com | Provides a unique Pardot ID. This is used to optimize user experience and provide relevant PSI content. | HTTP | 10 years |
3rd Party
| Cookie Name | Provider | Purpose | Type | Expiry |
| _bcvm_vid | activtrades.com | Stores a unique, anonymous identifier (VisitID) to allow the BoldChat system to recognize a particular browsing session or visit to the website. | HTTP | Session |
| _bcvm_vrid | boldchat.com | Stores a unique, anonymous identifier (VisitorID) to allow the BoldChat system to recognize the website user during current and subsequent visits to the website. | HTTP | 1 year |
| bc.visitor_token | boldchat.com | Contains a unique visitor token for Live Chat services. | HTTP | 1 year |
| bc_pv_end | activtrades.com | Improves accuracy of pageview tracking when a website user (visitor) moves between pages. | HTTP | Session |
| bc-visit-id | boldchat.com | Same as _bcvm_vid. Stores a unique, anonymous identifier (VisitID) to allow the BoldChat system to recognize a particular browsing session or visit to the website. | HTTP | Session |
| bc-visitor-id | boldchat.com | Same as _bcvm_vrid. Stores a unique, anonymous identifier (VisitorID) to allow the BoldChat system to recognize the website user during current and subsequent visits to the website. | HTTP | 1 year |
| YSC | .youtube.com | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | HTTP | Session |
| GPS | .youtube.com | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | HTTP | 30 minutes |
| VISITOR_INFO1_LIVE | .youtube.com | Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. | HTTP | 6 months |
| PREF | .youtube.com | Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. | HTTP | 8 months |
