From start-up in Switzerland to leading global broker
Founded in Switzerland in 2001 as a small brokerage house, ActivTrades has rapidly developed into an award-winning global derivatives broker for retail and institutional clients. ActivTrades’ mission is to maximise clients’ trading potential through competitive prices, cutting-edge technologies, innovative trading tools, reliability and outstanding customer service.
In 2005, ActivTrades moved its headquarters to the world’s leading financial centre – London, and started penetrating a number of European markets.
In 2007, ActivTrades became counterpart to the FX market through the MetaTrader 4 platform, offering a growing number of products and services.
In 2008, ActivTrades aimed to meet traders’ growing demand for leveraged products by adding CFDs on indices, commodities and interest rates to its corporate portfolio.
The turning point
In 2009, ActivTrades experienced a spectacular growth across all markets where it was present, and became a market leader in Italy, Germany and France. This success was followed by a market penetration across Australia, South America, Russia and South East Asia.
Since 2010, ActivTrades has seen increasing media interest in its trading experts and analysts. This has resulted in a number of media partnerships in which ActivTrades has been regularly presenting up-to-date information, overview and in-depth analysis of financial markets, such as the Weekly Slot on class CNBC.
In 2011, ActivTrades extended its Premium Products range, with the launch of the Virtual Private Server and Molanis. Other leading services were also introduced, such as Autochartist.
In 2012, ActivTrades significantly expanded its global presence and launched three new desks – Chinese, Middle East and Bulgarian. ActivTrades included Spread Betting in its portfolio for UK-based clients and made the MetaTrader 5 platform available to all customers.
ActivTrades was also awarded this year in China as the “Best Non-Dealing Desk FX CFD and Futures Broker” at the 8th International Investment & Finance Expo (Guangzhou). In Italy, the company was recognised as “Best Forex Broker” at the “Internazionale Le Fonti” in 2011 and 2012.
Continued success and market leadership in 2013
2013 turned into a year of market leadership and consolidated growth for ActivTrades. To thank its clients for their trust and loyalty – paramount to its continued success – ActivTrades launched the unrivalled programme rewarding clients for every trade placed, the so-called “ActivTrades Rewards”.
The same year, ActivTrades became the first UK broker authorised to hold client funds, which provides additional cover and extra security for its clients’ funds – via a revolutionary policy underwritten by QBE Underwriting Limited and other participating syndicates at Lloyd’s of London, the Excess of FSCS Insurance.
2013 also saw the release of new indices and Forex contracts, exclusive SmartTools, the Pivot Point Indicator and a Free Economic Calendar.
Based on its compound annual growth rate of 101% over the last four years, ActivTrades has been ranked as the fastest growing online broker in the UK in the 2013 Investec Hot 100 Index. In addition, ActivTrades launched a Balance Protection Policy, which credits clients account to a zero balance if the account goes into negative as a result of trading activity.
2013: An award-winning year
ActivTrades saw its leadership in the trading industry recognized by a number of international awards in 2013:
- Best Forex Broker at the World of Trading Awards
- Best Forex customer service – Jordan Forex expo and awards (JFEX)
- Best Retail FX Broker & Most Secured FX Broker – Investment Opportunities and Wealth Management Conference (Dubai)
- Fastest Growing FX Provider – Forty Currency Markets and Oil and Gold Forum in Riyadh, Saudi Arabia Middle East.
- Best Automated Trading Platform – MENA 12th FX Show Management Fund and Investment Opportunities.
- Best Online Forex Broker in the UK – Masterforex-V
Continued success in 2014
Today, ActivTrades keeps expanding its operations throughout countries in Asia, Middle East and South America while strengthening its leadership in Western Europe.
ActivTrades launched its first mobile application “ActivTrades Access” enabling clients to access and manage their Personal Area on the go. Together with the established MetaTrader 4 and 5 mobile applications, ActivTrades clients can benefit from the fast-moving markets anywhere and anytime.
German shares, new financials and exciting new currency pairs are some of the additions to the ever-growing product portfolio that has been supported by spread and commission reductions in early June.
ActivTrades Rewards Programme was continued due to its global success.
Education keeps being one of the greatest pillars at ActivTrades. A customised and unique personal approach to its clients was created to target individual needs with one-to-one training sessions as part of a brand new online all-in-one education hub.
Further Expansion in 2015
The company were one of the few brokers to manage the extreme volatility caused by the Swiss-Franc decision in 2015. As a broker offering balance protection, ActivTrades took early precautions and increased margin requirements, which enabled the firm to protect its customers.
To increase their media presence, the company developed ActivTrades News – a 15-minute news show that provides a weekly roundup of macroeconomic events, with guest appearances from industry professionals.
ActivTrades ended the year on a high, by permanently reducing the majority of their spreads by 0.1 pips. From November clients could trade EUR/USD for just 0.7 pips.
ActivTrades increased the offering to its customers with the launch of the ActivTrades Prepaid Card. This exciting new product allowed clients to transfer money from their trading account to their card, to shop in millions of locations around the world and withdraw money from ATMs. To celebrate, ActivTrades released a 40-second animated video illustrating the advantages and benefits of the card.
To accommodate the increasing number of mobile and tablet users, ActivTrades upgraded to an entirely responsive website. The newly designed website allowed a smoother navigation of the ActivTrades site across a range of devices.
To continue to offer its customers some of the best trading conditions, ActivTrades lowered its spreads again, across all instruments. Many instruments were reduced, including EUR/USD which was reduced from 0.7 pips to 0.5 pips.
ActivTrades introduced its innovative trading platform, ActivTrader to the market. The intuitive and powerful platform allowed its customers to trade its products and services more efficiently on web and mobile.
2016 also saw the first ActivTrades Financial Trading Summit in London. Held in the renowned May Fair Hotel, the all-day event, led by 9 expert and highly acclaimed speakers, welcomed the biggest ActivTrades’ event.